Many people are unaware that small, local companies have a significant edge when it comes to SEO. Unlike large companies, small businesses have to be the most competitive with their keywords. They have to rank nationwide or even worldwide. Even they may concentrate on what they do best by reaching people in their local neighbourhood.
All you need to do to get to the top of your local search results is to service your local community. One can concentrate your marketing efforts toward prospective consumers in your region. Google My Business service in Ahmedabad is the best marketing approach for small companies. Especially if you don’t have much time to engage in a digital marketing campaign. Our Google My Business tutorial will show you how to establish a GMB profile. It even provides tips for Google My Business SEO results with minimal work, allowing you to focus on what really matters: your customers.
1. Claim your Google My Business Listing:
If you’ve been in the company for a while, you’ve probably already got a GMB listing. Open Google and type in your company’s name. If you already have a listing, you will see a panel for it. It will include your company’s name, address, reviews, contact information, and other details. If you don’t get a forum, it indicates Google isn’t aware of your company yet, and you don’t have a Google My Business page.
In any case, the procedures to create and claim your profile are simple! It is critical to claim your listing so that you may make adjustments and update your business information. The majority of the other suggestions will not function until you have a claimed GMB, so go ahead and claim yours today.
2. Add the best photos and videos of your business:
Pictures assist clients to know what to anticipate when they visit your business by presenting it in a more personable way. Let’s assume someone wants to visit your restaurant but doesn’t have time to make an appointment or drive by to see whether it’s worth their time. It will be easier for them to decide if they see photographs of your location, interior, and outside views.
What if you’re a small-town salon? Photos can demonstrate what fashions are fashionable right now or how new treatments, such as hair extensions, alter a person’s appearance. Engaging images may increase interaction with your listing, which is a ranking criterion for Google My Business.
3. Keep your business hours UpToDate:
Keeping your company hours up to date is a simple method to guarantee that potential consumers know when you’re open. Nothing is more frustrating than arriving at a company only to discover that it is closed. Google is aware of this and likes to rank open companies higher in search results for time-sensitive inquiries. By clicking on the Info tab on your GMB profile, you can add and change opening and closing times. Check that your hours of operation are up to date on your website. And they match what is shown on Google My Business.
You may also enter customised hours for specialised services provided by your company. These special hours are currently oriented at restaurants, but they may be used by businesses in any GMB category. You may change your special hours by going to the Info Tab and selecting More Hours under Add Hours.
The following are the current special hours:
- Drive-thru Happy Hour Kitchen Online Service Hours
- Senior Citizens’ Hour
4. Ask your customers for their valuable feedback:
Reviews have the best impact. 87% of consumers read online evaluations, and they are more inclined to visit establishments with a high number of ratings. Online reviews are also a significant ranking indication in search engine results.
The easiest method to obtain more reviews is to ask your customers for them. You can do this in person during the sale, but email is just as simple. You may design a template to send to clients when they complete a transaction. You will make it easier for your consumer to follow through on the link if you include an easy URL to the review site.
Examine your rivals’ numbers to discover how many they have. You should ideally have roughly the same number of reviews as they have. But having more is always better.
6. Write neat and crisp Business description:
Your Google My Business profile should be clear and engaging. Google My Business descriptions may be up to 750 characters long. But only the first 250 will be displayed on the screen, so make your opening lines count.
You should create a convincing business description that covers your most valued services and goods. You should also include your neighbourhood and city, as well as the locations you service. This information should be included in your business description since it adds relevancy to your company and will help potential consumers locate you.
6. Pick the best service Area:
If you go to your clients to conduct business or deliver products to them and do not serve consumers at your physical site, your company is classed as a service-area firm. Plumbers, lawn care firms, locksmiths, and other businesses that do not have office hours are examples.
Because Google My Business is all about ranking locally, even if your company has an e-commerce component or you travel long distances (100+ miles), just provide a service region near your business location. Because your GMB will not rank well for queries so far away, it is advisable to concentrate on your nearby vicinity. It is preferable to create a second branch in the new location if you want to rank further away.
7. Add your services and products:
You may add up to 20 items and services to Google My Business. This is the best method to rank higher in more searches since your company will appear when consumers search for those phrases and related search items. Begin with your most popular service or product, then add less popular ones as you work your way down the list of 20.
Make sure the title is correct and detailed enough for potential consumers to comprehend what will be supplied or offered for each product or service included. Include a link to the page on your website to assist clients in making the purchase. Even to further connect your GMB to your website.
8. Choose the appropriate business category:
The Google My Business category you select can have a big impact on where you rank for certain search phrases and keywords. Your principal category should be the one that is the most detailed and precise for your company. On your company listing, your major category is shown.
You may also add a few additional categories to help your Google My Business page appear in more searches. These should be relevant to your main category. Examine the top rivals to choose which category to list your company in. If they are all classified in the same category, you should definitely list your firm in the same way. Feel free to experiment with various categories as well.
9. Consider hiring a professional:
Hiring a skilled Google My Business specialist in Ahmedabad will assist you in increasing the visibility of your Google My Business page. You won’t have to spend time and effort managing it since someone else will do it for you. Contact HexaSquad now to see how our tried-and-true GMB methods have helped local companies like yours increase their income. In addition to the aforementioned, our Google My Business local SEO service employs innovative techniques to rank your profile for the relevant keywords.